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Nestlé Tết 2022
I and the team caused mouths to grow gardens, not tattoos (close though).
For Tết 2022, Nestlé wanted to go beyond the usual cheerful greetings and put a deeper meaning into the things we say (and eat) during Tết. So we gave the Vietnamese mouth a new mission: not just to eat and wish—but to protect the Earth. We visualized this with surreal imagery where every smile and word blooms with natural elements—trees, flowers, even whole green landscapes—right on the lips.
A bold creative leap into sustainable storytelling during the most festive season, this campaign left a fresh mark (literally and figuratively) on Tết conversations.
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