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3 of the biggest commercials for Vinamilk

I and the team caused three consecutive wins for Vietnam’s biggest dairy brand.

Vinamilk 2019–2021: A hat-trick of national-scale campaigns.

For three years in a row, I (Sr Art Director back then) and the creative team joined pitches that won Vinamilk’s most important brand campaigns—each with its own scale, soul, and storytelling challenge.

1. Vinamilk x Vietnam National Football Team – “Việt Nam Ta Có” (2019)
A rousing anthem dedicated to the national team as they prepared for SEA Games 30. Backed by Vinamilk’s positioning as the nutrition behind the “golden stars,” this commercial ignited patriotic pride and garnered over 55M views.

2. Vinamilk Tết – “Thank You Vinamilk, Món Quà Sức Khỏe” (2020)
A heartfelt Tet film reminding people to gift good health to their loved ones. With over 15M views, it reinforced Vinamilk’s role as a symbol of wellness and emotional care during the Lunar New Year.

3. Vinamilk Yogurt – “Một Vị Ngon, Triệu Người Yêu” (2021)
Celebrating Vinamilk yogurt’s legacy with nearly 30 years of market leadership, this campaign focused on taste and heritage. With close to 20M views, it helped reframe yogurt from a functional choice into a beloved, emotional favorite of millions.

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