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Hảo Hảo #MìHoàngĐạo #Zodiac_Noodle
I and the team caused 12 zodiac signs to crave instant noodles.
Zodiac Noodle – Hảo Hảo’s hit digital campaign that spoke Gen Z’s language.
To show off the versatility of Hảo Hảo noodles, we matched each zodiac sign with a customized noodle recipe that perfectly reflected their personalities and flavor preferences. From the spicy flair of Aries to the balanced beauty of Libra, each dish said: “This noodle gets you.”
It took only one pitch round to get client approval—and just three whirlwind days to shoot 12 different videos. A wild ride that turned out to be one of our most joyful (and sleep-deprived) memories. The campaign quickly gained traction online, fueling social chatter, fan-made content, and most importantly—lots of slurping.
This was born in 2017.
