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Vinamilk Probi Fairy tales

I and the team caused chaos in the land of happily ever after.

For years, Vinamilk has played it safe—scientific, wholesome, family-friendly. But with Probi, the immunity-boosting yogurt drink, we rewrote the rules (and the fairy tales). In this bold, funny campaign, we dropped traditional storytelling and let sneezes sabotage everything.

Tấm missed her destiny. The Prince scared off his princess. Aladdin botched his big moment. All because they didn’t drink Probi.

This disruptive approach surprised the brand team and delighted the audience—making immunity fun, memorable, and refreshingly Vinamilk.

This was born in 2019.

The 15s series.
Click to watch and have a Probi :)

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