La Vache qui rit Le Cube

To launch Le Cube—the playful mini version of La Vache qui rit—we brought its joyful personality to life through a miniature world made entirely of… cubes. The TVC imagined each cheese cube as a building block of a vibrant little village, full of charm, colors, and cheer. This visual metaphor didn’t just showcase the product’s size, but also its versatility and appeal to families. It was a delightful challenge blending food styling, stop-motion spirit, and storytelling—turning a simple cube into a whole world of fun.

This was born in 2020.