ZaloPay x Grab Partnership

When Grab and ZaloPay joined forces, our brief was to launch this partnership with something that could cut through a sea of romantic ‘couple collab’ campaigns happening at the time. So, we gave partnership a new shape—literally.

A two-person shirt became our key visual and merchandise idea, humorously worn by two male influencers in the main film.

The campaign titled “Tụi mình có đôi, là bạn có deal” (We’re a pair, so you get the deals) highlighted the benefits of this perfect match, and the real-life two-head shirt became a merch item everyone wanted.

Proof that creativity wears many forms—sometimes even one shared top.

This was born in 2023.