Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
3CE Vietnam Launching Campaign
I caused myself to be covered in makeup—professionally.
This was my first time working on a makeup brand. And it just happened to be one of the boldest: 3CE, making its official Vietnam debut under the L’Oréal Groupe.
Our challenge? Define 3CE’s local brand platform from scratch—something that felt true to its trendy DNA and resonated instantly with Vietnamese Gen Zs. We landed on a playful platform rooted in color and identity: “3ẬT SẮC EM”—a punny, punchy phrase that captures both beauty and self-expression.
From strategic foundation to full-funnel roll-out, we shaped every touchpoint—brand story, tone, content ideas, social engagement. And yes, the client loved the concept from the very first round.
Turns out, first times can be fabulously successful.
#3CE #3ậtSắcEm #3andChịEm #BarChịEm
This was born in 2024.
