batdongsan.com.vn New Feature Launch

To capture the feeling of flying above the city, our TVC talents were rigged and lifted mid-air—just so we could bring the Map Search feature to life in the most cinematic (and slightly chaotic) way possible.

This launch campaign for Batdongsan.com.vn introduced a smarter way to search for properties—integrating real maps, clearer comparisons, and more control into the home-hunting journey. Built around the idea “Nhìn xa trông rộng” (To see far and beyond), we translated a product feature into a human benefit.

And when it came to social, we let the users take the stage: the TikTok filter game “Xin vía có nhà” pushed engagement into viral territory, landing us in Buzzmetrics’ Top 10 Social Media Campaigns – Feb 2025.

This was born in 2025.