Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
ACB 2025 Calendar Publication
I and the team caused a calendar to shine a little brighter.
Each year, ACB Bank sends a special calendar to clients—not just as a gift, but as a quiet yet powerful brand statement. In 2025, I led the creative charge to make that message louder, warmer, and more meaningful.
Working closely with our Visual Experience team and Creative Concept team, we built a narrative around “Bách Niên Rực Rỡ”—a hopeful, sun-inspired wish for enduring prosperity. The result was a vibrant set of print assets: from a 365-day bloc calendar packed with over 100 pieces of illustrated content, to sustainable desk calendars and playful lì xì pockets. All infused with solar energy motifs and bold, modular design language.
A celebration of spirit, sustainability, and storytelling—delivered one page at a time.
The Announcement Post on ACB fanpage:
https://www.facebook.com/share/p/15YDMQM6S3/
This was born in 2024.
